Since the recession, we have seen a change in the trade show industry, companies big and small are learning that bigger is not always better. Companies have been looking for cost saving avenues and trade show appearances have not been overlooked. At one time, the rule of thumb was “bigger is better” however bigger means more expensive. Think about the inherent costs of a big display, square footage at any show is now at a premium, reducing the size of your trade show booth offers instant saving to the bottom line. Then there is the graphics procurement and maintenance. The more graphics, the more cost. Let’s also not forget about products. The more products that you show, the more inventory you need to hold, all money out of your pocket.
Many companies that have historically had larger trade show displays have now reduce their offerings down to a smaller size. The most popular are the 10 x 10, 10 x 20 and 20 x 20 footprints. This not only reduces the overall exhibit costs but allows exhibitors the option to take advantage of every inch of rented space by staying within the standard framework of the trade show floor map.
So what’s the answer?
Well many trade show enthusiasts have now turned to Versa Truss Plus to solve these issues. The Versa Truss Plus trade show truss product line offers an economical way to create a compact yet versatile trade show booth that is not only flexible by design but is modular and expandable. Take for example a starter booth that is 10 x 10. Simply add a couple of extra components and you have a 10 x 20 or larger.
When it comes to cost, display truss is by far the most economical means for a trade show display foundation that will last for years. Just think of the flexibility that lightweight aluminum trade show truss offers. Signage, accessories, monitors etc can be placed anywhere on the fly, your display is no longer static; you can redesign it at any time. Products are displayed within a defined footprint, all at a fraction of the typical trade show display booth.
Don’t waste your time an money, think VersaTruss Plus the first time.