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The Best Trade Show Booths


Trade Show Booths How To Be The Best

Trade Show Booths How To Be The Best- Trade Show booths are an integral part of the marketing scheme for any company but how do you make a trade show booth that makes a difference.

Trade Show Booths

Many companies rely on trade shows to get new products to market faster. They are the perfect venue to get new products into the public’s hands and let them try them out. This is the fastest means to get people talking about new technology new services and in parallel increase your company branding.

Truss Trade Show Booths

Truss Trade Show Boohts

Trade Show Background

How many times have you walked through a trade show and seen booths that just turn you off. You wonder why these people waste their time and money when all they are doing is damage to their company name and scaring potential clients away.

It has been proven over and over again that it has nothing to do with size to attract people in; it has to do with atmosphere and the visual appearance of a trade show exhibit.

If you put the work in, you will reap the rewards of s successful trade show. Let’s take a look at the steps and requirements of a successful trade show booth.

Trade Show Booths – The Planning Phase

So before you start creating a trade show booth, there are a few things that need to happen.

First and foremost, you need to decide on the purpose of your trade show exhibit. Is it going to increase your company branding, is it going to offer products and services, probably a combination of the above. How will you bring in the public, are you going to have sales staff working the floor, possibly schedule seminars. These are all questions that need to be answered before you start designing your trade show exhibit.

Once you have answered the above questions, the planning cycle will begin. The main components of this plan should include:

  1. A floor plan
  2. A wall plan
  3. A graphics design plan
  4. Visual aid plan monitors, story books, handouts
  5. A lighting plan
  6. Audio plan
  7. Staffing plan

Once you are engaged in the planning phase, your creative juices will start flowing and you will be on your way but remember, keep it simple, don’t make the common mistake of trying to cram too much into your exhibit footprint.

Planning cycle for great trade show booths

The planning phase for a great trade show booth

To Truss or Not To Truss

One of the key decisions you are going to have to make before you go any further is what kind of exhibit structure are you going to use. Trade show booths come in many configuration and designs from truss trade show booths to fabric trade show booths and a multitude of options in the middle. For the balance of this article, we are going to be focusing on truss trade show booths simply because they are the most flexible and versatile of all the options available not to mention they are also economical and modular in design.

Considerations For Your Trade Show Booth

While still in the planning phase, here are a few considerations that you will need to think about.

  1. What size of booth should you start with?
  2. How many graphics and logos?
  3. Will I need flat panel monitors?
  4. How will I get audio into my booth
  5. How many staff members?
  6. What will the staff schedule be?
  7. Will I need flooring / furniture?
  8. Will I have giveaways?

All of the above cost money so when you are starting out, be cost conscious. You don’t want to overrun you budget for your trade show booth exhibit before you get to your first trade show.

Putting Your Exhibit Together

Once you have completed the planning phase, it’s time to get things in motion. Your first stop is going to be at the graphics or sign company who is going to help you design and manufacture your graphics.

Keep banners etc. simple. Do not use too many words. Your logo should be front and center with a couple of key words.

The rule of thumb is that potential clients should be able to figure out what your company name is and what you are offering at a glance. If they can’t 50% of potential customers will walk on by. So keep it simple, bright and appealing.

Lucky for us that technology has stepped in with a number of innovations that help us out when we are creating trade show booths. One of these inventions is LED lighting. LED lighting runs cool compared to their long lost cousins the halogen spot light and will illuminate your entire exhibit with a simple flick of a switch. For most 10 x 10 trade show booths, two or three lights is the maximum you will want to use.

Flat panel monitors are another great addition to trade show exhibits that will enhance your products and draw people in. People love watching and learning from well-done audio and visual effects.

There is no need to go into detail over flooring and furniture but I will add this, think small, do not put huge pieces of furniture in your exhibit unless that is what you are selling.

At this point you are down to your staffing and scheduling, it is a good idea to have two people minimum on the floor at all times. This way you will not keep people waiting.

Trade Show Safety

Safety should always be a key consideration when creating your exhibit. Remember, many patrons will have their children with them so make sure all wires and items that could be hazardous to anyone but especially curious children and infants are out of reach. Do not have obstructions hanging in a manner that could bump patron’s heads as they walk through your exhibit.

10 x 10 Trade Show Booth Estimate

Below is a simple cost table with estimates of what it would cost to set up a good 10 x 10 trade show booth that you can be proud of and show off your products or services.

Estimated cost to set up a good 10 x 10 trade show booth from scratch
10 x 10 truss trade show booth kit – $2600
LED lighting kits – $150-$450
Flat Panel Monitor 32″ – 42″ – $300
Universal trade show booth monitor mount – $175
Graphics including banners – $750
Furnishing flooring and furniture – $700
Total – $4975



Trade Show Displays – “Design from Back To Front” Why Don’t they Stop at my Trade Show Booth
Trade Show Displays – “Design from Back To Front”
Why Don’t they Stop at my Trade Show Booth

The author

About R Joy: R Joy has been in the Exhibit and Display Truss business for over three decades. He has been instrumental in some of the most intricate and expansive aluminum truss display structures and booths. His focus has been on creating a quality truss product that is not only economical but provides superior cosmetic appearance and longevity. Over his extensive career, he has created not only one of the most widely used aluminum truss exhibit modular systems but has taken pride in providing exhibit and display truss to the smallest organizations to some of the largest corporations worldwide.