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Top questions to ask yourself when designing a trade show booth

What Is the First Question You Should Ask Yourself before Creating a Trade Show Booth?

Well let’s review a few of the standard questions when it comes to trade show booths and we will give you the answer at the end of this article.

  • What will our exhibit schedule be, where, when?
  • How big should our trade show booth be?
  • What will our color scheme be?
  • How are we going to invite our customer’s in the area?
  • Do we need uniforms for the staff?
  • What is the best position for our exhibit at each scheduled trade show?
  • Are we going to do demonstrations?
  • Should we hire a trade show presenter?
  • What featured products should we use?
  • What kind of tradeshow booth will work best for us?
  • Do we need giveaways?
  • Who has the responsibility of lead management after each show?
  • How will we measure continued success and growth?


All of the questions above are great options that need to be answered before you are ready to exhibit at any trade show but the one, most important question you need to ask yourself is: What is our top objective for our exhibit display?

Once you have the answer to this question, your team will quickly figure out the answers for the rest of these questions.

Create Compelling Trade Show Exhibits Trade Show Booths The sky is the Limit
Create Compelling Trade Show Exhibits
Trade Show Booths The sky is the Limit

The author

About R Joy: R Joy has been in the Exhibit and Display Truss business for over three decades. He has been instrumental in some of the most intricate and expansive aluminum truss display structures and booths. His focus has been on creating a quality truss product that is not only economical but provides superior cosmetic appearance and longevity. Over his extensive career, he has created not only one of the most widely used aluminum truss exhibit modular systems but has taken pride in providing exhibit and display truss to the smallest organizations to some of the largest corporations worldwide.