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expo booths

Expo Booths with Success for New Companies

expo boothsExpo Booths – What are the top key ingredients for a successful expo booth?

Trade shows are the perfect venue to promote your business. Trade shows offer instant exposure to brand your company name, display your products or offer your services. But for a new emerging company this can be expensive.

So for a new company with a limited budget, what is the best and most economical way forward?

Structures for Expo Booths

First you need a structure. Using aluminum truss trade show booth kits are by far the most economical way to start. You need to not only think about today, but you have to look into the future. Trade show booth kits offer a sturdy professional structure to work with. In addition they are modular in design so you can increase or change the look of your expo booth at any time simply by adding or removing components allowing you to increase your exhibit footprint as your business grows.

Balance Applying the art of Feng Shui to expo booths

The definition if Feng Shui is: “The Chinese art of determining the most propitious design and placement of a objects, structures, pictures, etc., so that the maximum harmony is achieved between the flow of chi of the environment and that of the user, believed to bring good fortune”

When you are starting out and getting ready to create your first trade show booth, keep it small.  10 x 10 expo booths are the perfect size to work with. Keep the floor plan simple, use smaller furniture and tables. Use all of your area; don’t concentrate on one region within your booth. Spread things out so your patrons will feel comfortable. It is important to not only have an attractive exhibit, but all of the items on display must be harmonious with each other.

Expo Booths and Furniture

When it comes to furniture, think small, don’t put huge leather chairs or couches in you exhibit. Use smaller furniture and multiple smaller tables so you can configure your display and reconfigure your display as your exhibit grows.

What about Lighting in Expo Booths

The more lights the better up to a point. You want your booth to be bright and appealing. Natural White LED lighting designed for trade show booths will bring out the true color of your graphics and allow people to enjoy your trade show booth.

A Picture is Worth a Thousand Words

Storyboards are the perfect venue for expo booths. 15 to 20 pictures of people using your products or enjoying your services will leave a stronger message than any sales person could in 10 minutes. By using a story board of photos you are taking advantage of image processing within the human brain.

Promotional Products in Expo Booths

Promotional products are important because they offer you the opportunity for the public to take your company name home with them. A brochure will typically end up in a bag at the trade show, but will be pulled out and reviewed at home over a morning coffee. If you create compelling pamphlets, you are positioning yourself for future calls.

Employees at Trade Shows

When staffing your trade show booth, don’t spend money on trained sales people. Use your existing company employees who know your products. With this said however, use people that are well dressed, polite and outgoing.

Expo Booths and Cost

For under $4500 you can create a compelling

expo booths cost table

Using the above cost estimate table, you can create a compelling expo booth for under $4500.

Expo Booths

Trade Show Booths That Make a Difference Trade Show Exhibit Design – Top 10 Tips
Trade Show Booths That Make a Difference
Trade Show Exhibit Design – Top 10 Tips

The author

About R Joy: R Joy has been in the Exhibit and Display Truss business for over three decades. He has been instrumental in some of the most intricate and expansive aluminum truss display structures and booths. His focus has been on creating a quality truss product that is not only economical but provides superior cosmetic appearance and longevity. Over his extensive career, he has created not only one of the most widely used aluminum truss exhibit modular systems but has taken pride in providing exhibit and display truss to the smallest organizations to some of the largest corporations worldwide.