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trade show booths

Trade Show Booths That Make a Difference

trade show booths

Trade Show Booths that make a difference are based upon one thing, good planning. It’s not good enough to create a trade show booth with some graphics and a table hoping for the best. Size is not really a defining factor when it comes to trade show exhibits. Using an aluminum truss trade show booth is the easiest and most economical way to start with the added bonus of being easily expanded as your business grows.

Great trade show booths are well thought out and planned in advance of their creation. The following short list is a minimal requirement when developing a great trade show booth.

  • Detailed floor plan
  • Detailed graphics plan
  • Light placement
  • Flat panel monitor placement
  • Proper audio tracks if required
  • Banner design
  • Pamphlet design
  • Free Gifts “if applicable
  • Proper staffing

Trade Show Booth Floor Plan

Your detailed floor plan should include exact dimensioning for your trade show booth. Keep in mind that your layout should allow for a minimum of 36” between obstacles. Always keep in mind that many patrons will have children, so being proactive when designing your trade how booth is critical. Keep safety at the forefront.

Trade Show Booth Graphics Plan

Before you meet with your graphics designer or Sign Company, make sure you have put some forethought into your graphics design. Time is money for everyone and you don’t want to incur unnecessary costs because you did not have a good idea of what your graphics should look like. In addition, make sure your company logo is in plain view to go grow your company branding.

Trade Show Booth Illumination

When it comes to lighting things up, cool running LED lights are the only way to go. LED light fixtures designed specifically for trade show booths offer the perfect atmosphere for focusing on graphics or important features within your exhibit.

Say yes to Flat Panel Monitors in your Trade Show Booth

Flat panel monitors draw people in. The general public love to see things action. Flat panel monitors offer an incredible opportunity to make a lasting impression that not only will increase the traffic into your trade show booth, but will make people remember and continue talking about your products if the presentation is done well.

Audio for your Trade Show Booth

Audio can be a great attraction if done properly however unless you are selling sound systems or promoting he latest rock band, keep the audio to a manageable level. Audio that is unnecessarily loud will cause people to avoid your exhibit and will be a nuisance when your floor staff are trying to promote your products or services.

Banners Make a Difference at Trade Shows

Large graphic banners are a big seller at trade shows. They offer the perfect opportunity to get your name out on the floor. Make sure your logo and company name are well positioned and make it attractive and lively. Don’t confuse your banner with graphics. Yes they are done by the same sign company but your banner should be seen by the public before entering your trade show booth.

Pamphlets Can Make the Difference

Pamphlets are a great addition to trade show booths. They are the prefect takeaway for your patrons to take home and get a second look at your business. It’s your one opportunity to leave a lasting impression and for a second glance of your services or products over a cup of coffee at home.

Free Gifts Can Be a Big Help

Free gifts are sometimes a great idea to bring in people that would not normally have entered your trade show booth, especially if you can think of something that people will use and have your company name and logo on it.

Proper Staffing For Your Trade Show Exhibit

Having the proper staff is critical to get your word out. You need people that are confident and now your products. They need to know how to engage people and make them feel comfortable. Lending a helping hand to someone who has dropped something as they pass your exhibit is a great way to engage a person who might have passed you by.

Using these simple basics will help you design and build a successful trade show booth, with the addition of a little luck you should have a compelling exhibit that will bring in the crowds.

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Trade Show Booths That Last a lifetime Expo Booths with Success for New Companies
Trade Show Booths That Last a lifetime
Expo Booths with Success for New Companies

The author

About R Joy: R Joy has been in the Exhibit and Display Truss business for over three decades. He has been instrumental in some of the most intricate and expansive aluminum truss display structures and booths. His focus has been on creating a quality truss product that is not only economical but provides superior cosmetic appearance and longevity. Over his extensive career, he has created not only one of the most widely used aluminum truss exhibit modular systems but has taken pride in providing exhibit and display truss to the smallest organizations to some of the largest corporations worldwide.