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Getting The Most out of your Truss Trade Show Booth


Getting The Most out of your Truss Trade Show Booth

The first consideration when setting up a truss trade show booth is size. Most companies will start with a 10 x 10 truss trade show booth and grow their presentation as their Getting The Most out of your Truss Trade Show Boothbusiness progresses. Luckily most truss trade show booths are modular in design allowing you to increase your layout size simply by adding additional singular components.

Your second consideration when it comes to getting the most out of your truss trade show booth is graphics. Graphics should be at eye level. If you are using larger graphics, make sure the key component of the graphic is at eye level and potential patrons eyes will wonder over the full graphic area.

The third consideration is flat panel monitors. Truss trade show booths are perfect for mounting flat panel monitors. Using the universal monitor mounts will allow you to mount monitors anywhere but make sure the monitors are again in perfect view. If you place the monitors high then have them angled down so that they are visible to patrons in the booth and in the hallway in front of the booth.

Audio is key; you want to have your audio at a level that is easily heard within the booth but not disturbing the public as they pass by. You want to attract people, not scare them away.

Getting The Most out of your Truss Trade Show BoothLighting is a serious consideration when getting the most out of your truss trade show booth. Years ago, hot spot lights were used that would literally bake your patrons as they stood in the booth. Now we have cool running LED lighting that not only runs cool but uses natural white light that will literally bring your products and graphics to life. Make sure you take the time to focus the lights properly so that graphics and products are highlighted properly, but keeping them away from monitors to avoid glare.

Engaging the public is the key reason for being at any trade show. Proper planning and creating a dramatic effect is not enough, you want to engage people as they come in, talk to them, offer pamphlets, make them feel like you care. After the trade show is over, prompt follow up with potential customers that showed interest is critical. You want to be seen as a proactive company, you want your brand to be remembered. Quickly following up reinforces the memory of your company and will keep your brand or products fresh in publics eyes.

Finally be energetic, happy and helpful, these are all key ingredients to the personal side of things when getting the most out of your truss trade show booth. Remember engagement, developing and fostering relationships, remember people’s names and faces for future engagements.

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Aluminum Trade Show Exhibits Exhibit Systems
Aluminum Trade Show Exhibits
Exhibit Systems

The author

About R Joy: R Joy has been in the Exhibit and Display Truss business for over three decades. He has been instrumental in some of the most intricate and expansive aluminum truss display structures and booths. His focus has been on creating a quality truss product that is not only economical but provides superior cosmetic appearance and longevity. Over his extensive career, he has created not only one of the most widely used aluminum truss exhibit modular systems but has taken pride in providing exhibit and display truss to the smallest organizations to some of the largest corporations worldwide.