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Top 5 Trade Show Exhibit Mistakes


Top 5 Trade Show Exhibit Mistakes

Top 5 Trade Show Exhibit MistakesYou have decided to create your first trade show exhibit and are ready to jump in, but wait. Before you make any decisions, review the top five most common mistakes people make on their first trade show booth.

Getting the Right Exhibit Structure

There are many options on the market when it comes to exhibit structures. There are molder plastic exhibits, fabric displays and a host of other options. None of these will stand up and give the same longevity as truss trade show booths.  The initial cost is slightly higher but the marginal increase in cost far out ways the downside of having an inferior display structure that starts to show age from day one.

Poor Quality exhibit materials

Many exhibitors make the mistake of purchasing substandard materials for their trade show booths. In the beginning it is tempting to spend the least amount of money possible but you need to think ahead. How many trade shows are you going to attend in the next twelve months? Inferior materials will quickly show wear and tear. A trade show exhibit that is worn and faded is certain death for your exhibit. Spend the money upfront and use quality materials and equipment. It is a little more expensive up front but over the long term you overall investment will be considerably cheaper.

Thinking About The Future

Many exhibitors fall into this trap and end up spending a great deal of unnecessary funds because they did not think down the road. Purchasing molded or fixed display structures are cheaper but do not offer the opportunity for growth. As mentioned above, molded and fabric displays do not last long and become tarnished very quickly. More important however is they do not offer any opportunities for growth or change. Modular truss displays are completely flexible when it comes to growth. When the time comes to expand your exhibit, you only need to purchase individual components; your existing structure will simply become part of the big picture.

Complex Assembly

Every exhibitor has had a bad day. Everything has gone wrong, you are late to setup, your support staff can’t make it and you are stuck setting up your exhibit by yourself. Using a modular truss system allows you the freedom to be self-sufficient. The average 10 x 10 modular truss display can be set up and ready for accessories in under 15 minutes by one person.

Keep It Green

You need to take shipping into consideration when designing a trade show exhibit. Balance out your initial cost against the cost to ship your exhibit to trade shows unless you plan on trailering it yourself to different locations. As the price of fuel and labour continues to rise so will shipping costs.



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The author

About R Joy: R Joy has been in the Exhibit and Display Truss business for over three decades. He has been instrumental in some of the most intricate and expansive aluminum truss display structures and booths. His focus has been on creating a quality truss product that is not only economical but provides superior cosmetic appearance and longevity. Over his extensive career, he has created not only one of the most widely used aluminum truss exhibit modular systems but has taken pride in providing exhibit and display truss to the smallest organizations to some of the largest corporations worldwide.

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